I was in Barnes and Noble the other day and two small boys, probably five or six, were looking at the display of all the Pirates of the Caribbean 3 books, posters, etc. They were talking excitedly.
"Look, there's Davy Jones!" said one.
"And there's Jack Sparrow!" said the other.
I said, "Captain Jack Sparrow."
The first boy punched the second in the shoulder, and said, "Yeah! CAPTAIN Jack Sparrow, stupid!"